The World's First Database of Absolute Identity for Online Marketing

 

First Meta42 blog post coming soon...

Topics to include:

  • Absolute Identity
  • Identity-enabled Channels (e.g. Facebook Custom Audiences, Google Customer Match, Twitter Tailored Audiences, LiveRamp, etc.)
  • Email addresses as the connective tissue for online identity
  • Shift in online advertising from DoubleClick/Abacus in 2000 to the era of Facebook
  • The online advertising duopoly of Google & Facebook in the coming decade
  • The challenge of ad tech in the coming decade
  • Etc.