First Meta42 blog post coming soon...
Topics to include:
- Absolute Identity
- Identity-enabled Channels (e.g. Facebook Custom Audiences, Google Customer Match, Twitter Tailored Audiences, LiveRamp, etc.)
- Email addresses as the connective tissue for online identity
- Shift in online advertising from DoubleClick/Abacus in 2000 to the era of Facebook
- The online advertising duopoly of Google & Facebook in the coming decade
- The challenge of ad tech in the coming decade